A data strategy is easiest to build backwards from the decisions that matter. What do leaders need to know, and how quickly?
Define the questions first
List the ten decisions where better information would change the outcome. These become your first reports and shape the platform you need.
Agree definitions
Most disagreements about numbers are disagreements about definitions. Write down what each measure means and who owns it.
Build the foundation incrementally
- Ingest only what the first reports need
- Validate data quality at the door
- Add sources as questions require them





